INCI name: Sodium Lauryl Ether Sulfate

Sodium Lauryl Ether Sulfate, interchangeably known as Sodium Laureth Sulfate, or SLES for short, has been a dominant surfactant used in daily household detergents, personal care products, and cosmetics. It's a mild coconut-derived anionic surfactant with a great balance of cost and performance, dominantly used as an emulsifier, cleanser, and foaming agent in mild skin-touch products.

INCI name: Sodium Lauryl Sulfate

Sodium Lauryl Sulfate, often referred to as SLS, or K12 is a widely employed surfactant found in a variety of household cleaning detergents, personal care products, and cosmetics. This palm kernel or coconut-derived anionic surfactant stands out for its perfect balance of price and performance and is chiefly used as a detergent, emulsifier, and foaming agent in a wide range of products.

INCI name: Linear Alkyl Benzene Sulphonic Acid

Linear Alkyl Benzene Sulphonic Acid,  has been the world's largest-volume synthetic surfactant used in the detergent industry for decades. It's a very cost-effective anionic surfactant with excellent cleaning power and compatibility with other types of surfactants.

INCI name: Alpha Olefin Sulphonate

Alpha Olefin Sulphonate, or α-Olefin sulfonates, commonly called AOS for short, is a third-generation anionic surfactant. It's biodegradable, mild, and resistant to hard water, yet it has outstanding detergency and excellent compatibility with other types of surfactants. It's widely used to formulate high-foaming heavy-duty detergent as the secondary surfactant alone with linear Alkylbenzene Sulphonic Acid (LABSA) or to formulate mild light-duty detergents and personal care products, such as hand soap liquid, shampoo, baby bubble bath, and so on.

INCI name: Ammonium Lauryl Ether Sulfate

Ammonium Lauryl Ether Sulfate, commonly known as ALES or AESA for short, has very similar foaming, emulsifying, and cleaning properties to Sodium Lauryl Ether Sulfate(SLES), but with better solubility in water. Better solubility gives two obvious benefits, which are a) it's faster to dissolve and form a homogeneous compound in the production so to shorten production time; b) it's easier to rise off and leaves less residue in washing.

INCI name: Potassium Cocoate

Potassium Cocoate is the potassium salt of the coconut fatty acid. It's often called 'potassium soap,' as soap is the sodium salt of the coconut fatty acid. It is derived from 100% natural coconut oil and potassium hydroxide and consists of a mixture of fatty acids.

INCI name: Disodium Lauryl Sulfosuccinate

Disodium Laureth Sulfosuccinate, also known as DLS for short, is a very mild, non-irritating anionic surfactant. It features excellent detergency, yet with medium degreasing power, which enables the final product to clean well and leaves the skin and hair a delicate feeling after washing. DLS is considered by far the best choice of a primary surfactant to formulate sulfate-free gentle hair and skin care products.

INCI name: Sodium Lauroyl Sarcosinate

Sodium Lauroyl Sarcosinate, often known as Sarcosyl, is one of the most widely used amino acid-derived surfactants. Amino acid surfactants are a group of surfactants derived from amino acids and fatty acids. They have been trending surfactants to use in a wide range of personal care products for their complete biodegradability, high safeness, mildness, and non-irritation properties.